Marketing Arbitrage

Crush Your Competition by Exploiting the Arbitrage in Your Industry

Are the businesses in your industry using all marketing options…
Why Your Online Advertising Isn't Working

Why Your Online Advertising Isn't Working

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Online advertising works.  It actually works very well if you build the right strategy around it.  If you can get your advertising right, it is one of the only true scalable marketing tactics in your marketing arsenal.
Online Advertising: How Much To Spend To Acquire a New Customer

Online Advertising: How Much To Spend To Acquire a New Customer

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Many businesses do not know the real value of their customer and end up underspending when it comes to setting their advertising budget. In this video, I show you the formula to use to understand exactly what a new customer is worth to you and how much to spend on advertising to acquire a new customer.
How Spend a $500 Month Marketing Budget

How To Spend a $500 Month Marketing Budget

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In this video I show you a great way to invest your marketing dollars so that your marketing and advertising campaigns are setup for success each and every month. If you only have about $500 a month to spend, this is how I would spend it.

5 Great Video Marketing Ideas For Your Small Business

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Video marketing can open up an entirely new marketing channel for your small business. Creating video is much faster and in many ways more effective than traditional blogging.

How To Rehab, Reuse and Repurpose Old Blog Content

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In this video, I show you how to rehab old blog content to give it new life and another change to rank it in Google and get fresh traffic to your website. Rehabing an old blog posts can give you the same benefits of writing a new blog post using a fraction of the time.

Using Google Adwords With Local SEO Campaigns

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Google Adwords has some big advantages over Local SEO that you should understand before you decide to run Google Adwords with your Local SEO campaign.

How to Rank a Page for Multiple Keywords

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Want to learn how to rank a single web page for dozens or even hundreds of keywords? Ranking a page for multiple keywords is easier now more than ever if you know how to do it.

How To Optimize Your Contact Page For Conversions

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Your contact page is one of the most important conversion pages on your website. Most people view the Contact page as an afterthought, a page people visit to fill out a form or get your phone number. What they don't realize is that many people go to a contact page with the intent of contacting you but stop for one reason or another.
Goal Setting

Why Announcing Your Personal Goals May Be A Bad Idea

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Almost every business article you read about goal setting suggests that you tell anyone and everyone what your personal goals are. The reasoning is that the more people that know your goals, the more people you need to prove to that you can actually carry out that goal. Having lots of people who are ready to laugh at you when you don't reach your goals sounds like a great motivator for staying on track.