vet clinic marketing

5 Essential Online Marketing Strategies for Veterinarian Clinics

Are you fully leveraging digital marketing to ensure your veterinarian clinic stands out in a sea of local healthcare providers for pets? According to Bright Local, a staggering 76% of consumers regularly turn to online reviews when exploring local businesses, and this figure was even higher at 77% in the previous year​​.

In a hyper competitive landscape where multiple veterinary clinics vie for the attention of pet owners, your digital marketing strategy does more than just bring in new clients—it plays a pivotal role in building and maintaining a relationship with your existing clients as well. A solid digital presence assists in not only attracting new pet owners but engaging with and retaining the current ones, fostering a community around your clinic.

Given the surging competition between veterinarian clinics, especially with the growth of cooperate run vet clinics,  it's not just about reaching out; it's about resonating. Your digital footprint can considerably impact how pet owners perceive your clinic, and more importantly, whether they choose to visit. Through strategic digital marketing, vet clinics can not only attract but educate, engage, and build a trustworthy rapport with both prospective and current clients.

The veterinarian clinics that thrive will be the ones who are able to establish a dominant presence online and can show potential customers their value and expertise through thoughtful and engaging content. They will provide such a great experience at their clinics that clients will be thrilled to share their experiences with others.

Will that be your veterinarian clinic?

While all digital marketing is important and requires a holistic approach to be really successful, below are the top 5 online marketing strategies that your veterinarian clinic needs to be hyper focused on in order to stand out among your competition.

The veterinary industry has seen a move away from private practice ownership towards larger group or corporate ownership. About two-thirds of veterinary practices are independently owned, while the rest are part of larger groups or corporations​1​. This transition often comes with a higher budget for digital marketing efforts, enabling these corporate-owned practices to have a stronger online presence. – Forbes

Online Reviews

Online reviews are the linchpin of your digital marketing strategy. They have the power to significantly impact your veterinary clinic’s reputation and client trust. Reviews are a modern-day word-of-mouth that potential clients heavily rely on. Specifically, Google reviews hold paramount importance as they are often the first thing potential clients come across when searching for veterinary services. Moreover, they play a crucial role in enhancing your Google Business Profile rankings, making your clinic more discoverable.

The Immense Impact of Google Reviews

Google reviews are a direct reflection of your clinic's reputation. When pet owners search for veterinary clinics, your Google reviews are often the first thing they see. The aggregate ratings and individual reviews significantly influence their decision to consider your services. Additionally, a robust Google review profile is favorable for your clinic's local SEO, which in turn, improves your ranking on Google Maps and local search results. It's a virtuous cycle; more positive reviews improve your online visibility, which potentially leads to more clients and subsequently more positive reviews.

google reviews example

Local Review Platforms: Know Where You Stand

A practical tip to understanding the review landscape in your local area involves conducting a simple search with phrases like “best veterinarian clinics in (name of your city/town)” or “the best veterinarian near me.” Analyzing the results, especially the review sites that appear at the top, will provide insight into which platforms are crucial for your clinic's online reputation. Establishing a strong presence on these platforms can significantly enhance your clinic's online visibility and credibility.

According to Bright Local, business reviews are considered most vital in Healthcare, Automotive Services, and Service Businesses/Tradespeople, indicating that reviews can significantly impact a vet clinic's reputation.

Cultivating a Steady Stream of Reviews

Gathering reviews should not be a one-off effort but a continuous process. Developing a strategy to garner steady reviews over time is what Google rewards. It demonstrates a consistent level of service and customer engagement. One way to achieve this is by creating a simple, hassle-free process for clients to leave reviews. This could be facilitated through follow-up emails or texts after a visit, or by having a review prompt on your clinic's website. Striving to have more reviews than your competitors is a realistic goal that could significantly improve your online standing.

Engaging with reviewers by thanking them for positive feedback and professionally addressing any negative feedback not only portrays a caring and professional image but also provides invaluable feedback for improving your practice. Your reaction to reviews, both good and bad, also sends a strong message to potential clients about your commitment to customer satisfaction.

The essence of online reviews in shaping your veterinary clinic’s online image cannot be overstated. Investing time and resources into cultivating a positive review profile is an essential component of your digital marketing strategy, promising substantial returns in client trust, online visibility, and ultimately, the success of your clinic.

online review statistics (1)

Service Pages

Service pages are the cornerstone of your website, offering a detailed insight into the range of services your veterinary clinic provides. These pages are crucial for two primary reasons: they help improve your ranking on Google for individual services, and they play a pivotal role in converting potential customers. Service pages aren't just about showcasing your primary services. They should also showcase the various sub-services you offer, aligning with what people might be searching for online.

SEO Optimization and Keyword Research

To ensure your service pages are effectively reaching your target audience, a thorough understanding of the keywords your potential clients use to find your services is essential. Conducting keyword research using tools like Ubersuggest and Google Keyword Planner can provide a wealth of insights into the verbiage your customers use. Incorporating these keywords naturally within the content of your service pages can significantly enhance your rankings for those particular services on Google. Moreover, it aligns your online content with the language and search habits of your prospective clients, making your services more accessible and understandable to them.

Detailing Sub-services

Every service you offer is a potential entry point for new clients. Beyond the primary services, it's the sub-services that often cater to the specific needs of pet owners. For instance, under the general service of ‘Pet Grooming,' sub-services could include ‘Flea Treatment,' ‘Dental Hygiene,' and ‘Coat Trimming.' Creating individual pages for these sub-services not only provides a more comprehensive view of what you offer but also increases the chances of ranking for specific, often less competitive, search terms. Think of each service page you create as an opportunity to get found online by a potential customer searching for that specific service.  Yes, it's a lot of work but it's this extra work that will make your website and clinic stand out among your competitors.

Enhancing Your Google Business Profile

Detailed service pages also contribute to enriching your Google Business Profile. By listing all your services and sub-services on your Google Business Profile via the services section of GBP, you increase the likelihood of appearing in local searches for a broader range of keywords. This, in turn, drives more traffic to both your website and your clinic. Moreover, a complete Google Business Profile that reflects the full scope of your services enhances your clinic's credibility and gives potential clients a better understanding of what you offer.

products on google business profile

You can also list products that you sell in your clinic, which will give you additional content for your GBP listing as well as another visual element that makes your listing stand out in the crowd.

Service pages are more than just a list of what you provide; they are an opportunity to connect with pet owners, demonstrate your expertise, and enhance your online visibility. The time and effort invested in creating well-structured, SEO-optimized service pages will pay dividends in attracting more clients and establishing your clinic as a reputable and comprehensive care provider in your local community.

content marketing statistics


Blogging is an immensely powerful tool in your digital marketing arsenal. With a well-thought-out blogging strategy, you can drive substantial traffic to your website and shape the type of audience you wish to attract. More than just a platform for sharing information, your blog can be tailored to appeal to specific segments of pet owners, thereby attracting clientele most relevant to your practice.

Tailoring Content to Your Desired Audience

The content you share on your blog can be instrumental in attracting the kind of clients you want to attract. For instance, if your clinic has a particular expertise in small dog care, crafting a series of blog posts around the health issues, treatments, and care tips for small breeds can pull in a targeted audience seeking this specific information. As people are continually searching online for insights about their pets, providing valuable, relevant content can position your clinic as a go-to resource.

Answering Common Client Queries

One effective way to kickstart your blogging journey is by listing the top 30 questions you frequently encounter from potential or existing clients. Each of these questions can be turned into a detailed blog post, providing thorough answers and showcasing your expertise in the process. This strategy not only provides value to your readers but also helps in building trust and establishing authority in your field. Over time, your blog could become a hub of valuable information, making your website a preferred destination for pet owners seeking guidance.

Businesses with a dedicated blog generate 55% more traffic – Demand Sage

Supporting Your Services Through Blog Content

Your blog can also serve as an extended platform to explain and promote your services. By creating a series of blog posts that delve into each service you offer, discussing the benefits, what the process involves, and what clients can expect, you’re providing a deeper insight into the value you provide. This not only educates potential clients but also helps in alleviating any concerns or apprehensions they might have regarding certain procedures or treatments.

Transforming Your Blog into a Customer Magnet

With consistent, valuable, and relevant content, your blog can morph into a potent customer magnet. It’s about creating a repository of information that resonates with pet owners, answers their questions, and guides them toward choosing your clinic for their pet care needs. Coupled with an SEO-optimized approach, your blog can significantly boost your online visibility, driving more organic traffic to your site and, ultimately, more foot traffic to your clinic.

A well-maintained blog is more than just a marketing tool—it’s a platform for building relationships, showcasing your expertise, and growing your veterinary practice in a digital-centric world. Through thoughtful, informative, and engaging blog content, you can foster a community of pet owners who value your insights and choose your clinic for their pets’ healthcare needs.

email marketing statistics

Email Marketing

In the age of social media, email marketing often takes a backseat, especially when it comes to veterinary clinics. However, building an email list and cultivating a relationship with that audience can unfurl an entirely new marketing channel for your clinic. It offers the privilege of reaching out to your audience at your convenience, providing a direct line of communication that's both personal and professional.

Your followers on social media are owned by the platform, not you, and they have the ability to take away or restrict access to your audience any time they want.

Harvesting a Wealth of Information

As a veterinarian, you are a treasure trove of knowledge regarding pet health, nutrition, wellness tips, and much more. Your email newsletters can become a sought-after resource for pet owners looking for reliable and informative content. By sharing insightful tips, latest findings in pet care, or even fun pet-related content, you can make your emails something that your audience looks forward to. It’s about striking a balance between being informative and engaging, turning your email newsletters into a valuable resource rather than just another email in the inbox.

Rekindling Connections with Past Clients

Email marketing is a fantastic tool for re-engaging past clients. By sharing updates from your clinic, new services, or even special offers, you can rekindle the interest of clients who haven’t visited in a while. The personal touch that emails carry can help in reminding them of the care and expertise your clinic offers, nudging them to revisit. Moreover, showcasing client testimonials or success stories can also reinforce trust and satisfaction among your existing clientele.

Showcasing Your Expertise to Potential Clients

For potential clients, your emails are a window into your expertise and the culture of your clinic. Sharing valuable information, showcasing your team, and providing a glimpse into the daily happenings of your clinic can help in building a rapport with potential clients. It’s about portraying not just your expertise, but also the care and dedication with which you treat each pet, enticing them to choose your clinic for their pet care needs.

Building a Robust Email List

The foundation of successful email marketing lies in having a robust email list. Encourage visitors to your website and social media profiles to subscribe to your newsletter. Offering a small incentive or valuable downloadable resources in exchange for their email can also boost subscriptions. It's about creating a channel where you can consistently communicate, educate, and engage with both existing and prospective clients.

Email marketing, when done right, can be a game-changer for your veterinary clinic. It's an avenue to build and nurture relationships, share your knowledge, and keep your audience engaged with your clinic, ensuring they think of you whenever they need veterinary services. Through a well-structured email marketing strategy, you can effectively grow your practice and establish a loyal clientele.

veterinarian marketing and practice statistics

Social Media

When it comes to online marketing, social media stands as a colossal platform for connecting with your audience. However, its vastness can be overwhelming, often leading to a scattergun approach that yields little to no results. For veterinary clinics, the key to social media success lies in mastering one channel, building a solid base of followers, and fostering a community around your clinic.

Choosing the Right Platform

The first step in your social media journey is choosing the right platform. If your clinic can create compelling visual content, Instagram is an excellent choice. It’s a platform that thrives on images and videos, allowing you to showcase the visual aspect of your services, the pets you care for, and the team that makes it all happen. On the other hand, if video content is more your forte, TikTok is a growing platform where short, engaging videos can quickly gain traction. Facebook Groups (not Pages) is also a great strategy for community building in your local area and establishing long lasting relationships with existing customers..

Building a Solid Follower Base

Social media success doesn't come overnight. It requires a dedicated effort to build a follower base that is genuinely interested in what you offer. Engage with your audience by responding to comments, messages, and interacting with their content as well. Consistency in posting and engagement can significantly help in growing your follower base over time, creating a community of pet owners who value and look forward to your content. Imagine the power of pet owner sin your area turning to your Facebook Group instead of the internet to get all of their pet questions answered.

The veterinary industry has witnessed a digital revolution, with telemedicine and wearable technology becoming prominent. Online marketing, including social media engagement, has become essential for vet clinics to reach new clients and grow their practice​3​. This trend underscores the importance of a robust online presence for veterinarians, showcasing their services and engaging with pet owners through educational content.

– Vetport

Crafting a Thoughtful Content Strategy

Having a clear content strategy is crucial. Diversify your posts to include health tips, fun pet posts, nutrition facts, seasonal tips, and more. This variety not only keeps your content fresh and engaging but also provides value to your audience, establishing your clinic as a source of reliable and enjoyable information. Showcasing your team, sharing behind-the-scenes glimpses, and celebrating milestones humanizes your clinic, making it more relatable and trustworthy.

Humanizing Your Clinic Through Social Media

People love to see the faces behind a business. Showcasing your team, sharing snippets of a day in the clinic, celebrating employee and clinic milestones, or sharing stories of pets you’ve cared for, can significantly humanize your clinic. It’s about creating a connection that goes beyond just a service provider-client relationship, making your audience feel a part of your clinic’s community.

Monitoring and Analyzing Performance

Investing time in social media is fruitful when done wisely. Regular monitoring and analysis of your social media performance can provide insights into what's working and what’s not, allowing you to optimize your strategy for better engagement and growth.

Social media, when harnessed correctly, can be a powerhouse for building relationships, enhancing your clinic’s online presence, and creating a community of loyal clients. A focused approach, coupled with a keen understanding of your audience and consistent engagement, can significantly elevate your veterinary clinic's social media game, turning it into a valuable asset in your digital marketing toolkit.

bright local online marketing statistics

Build Your Practice With Online Marketing

These five digital marketing strategies delineated—online reviews, service pages, blogging, email marketing, and social media—are pivotal in constructing a robust online presence. Each strategy, while distinct, intertwines with the others to form a cohesive digital marketing blueprint capable of propelling your veterinary clinic into the forefront of the local pet care domain.

While this isn't an exhaustive list of important digital marketing strategies these are the 5 most important digital marketing strategies that you should be focusing your efforts on.  While implementing these strategies can be time and resource consuming, over the long run, they will produce an ROI for your vet clinic that out performs any other marketing or paid advertising you would be doing.

Embracing these digital marketing strategies with a well-thought-out plan, consistent effort, and a dash of creativity can significantly transform your clinic’s online persona. It’s about creating a digital space where pet owners feel welcomed, informed, and assured of the care and expertise awaiting them and their cherished pets at your clinic. As you dive into refining your digital marketing endeavors, remember, the ultimate goal is to not only reach but resonate with pet owners, guiding them seamlessly from discovery to loyal patronage.

Want to learn more about implementing a robust and effective digital marketing strategy for your veterinarian practice? 3Bug Media is a local marketing company that has been helping local businesses grow their online presence and bottom line for over 13 years. Contact us today to learn more about how we can help you and ask about how you can get your free website marketing audit for your business.


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CEO at 3Bug Media
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market. His blog is read by over 20 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.