Do you know how much a new customer is worth to you? Do you know exactly how much you can spend on advertising to acquire a new customer? If you don't, then you are like most small business owners.
Many businesses do not know the real value of their customer and end up underspending when it comes to setting their advertising budget.
In this video, I show you the formula to use to understand exactly what a new customer is worth to you and how much to spend on advertising to acquire a new customer.
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