Many businesses do not know the real value of their customer and end up underspending when it comes to setting their advertising budget. In this video, I show you the formula to use to understand exactly what a new customer is worth to you and how much to spend on advertising to acquire a new customer.
This author has yet to write their bio.Meanwhile lets just say that we are proud webmaster contributed a whooping 11 entries.
Entries by webmaster
In this video I show you a great way to invest your marketing dollars so that your marketing and advertising campaigns are setup for success each and every month. If you only have about $500 a month to spend, this is how I would spend it.
Video marketing can open up an entirely new marketing channel for your small business. Creating video is much faster and in many ways more effective than traditional blogging.
In this video, I show you how to rehab old blog content to give it new life and another change to rank it in Google and get fresh traffic to your website. Rehabing an old blog posts can give you the same benefits of writing a new blog post using a fraction of the time.
Google Adwords has some big advantages over Local SEO that you should understand before you decide to run Google Adwords with your Local SEO campaign.
How do you respond to negative reviews? Online reviews are an important part of any business and can't be ignored. The vast majority of consumers consult online reviews before purchasing from a local business.
Confused about what match types you should be using in Google Adwords? In this video we discuss the different keyword match types in Google Adwords, how they are used and which ones are best when creating your Google Adwords campaigns.
n this video, I show you a quick and easy way to conduct a content audit on your website. This content audit will help uncover missed opportunities as well as easy to implement content ideas that will drive your ideal customers to your website.
Lead magnets are one of the best ways to grow your email list and to start people in your marketing funnel. They are also something most small businesses ignore which results in them not having an effective marketing funnel that targets potential customers in all stages of the buying process.
In this video, I show you some creating content ideas that do not involve having to write blog posts and can bring you just as much traffic, email optins and new customers as blogging can, actually more.