Create Fast And Easy Mobile Landing Pages
Nothing is more frustrating for a consumer than trying to access a website that has not been optimized for mobile phone use. With the increased popularity of QR Codes in America and the dramatic increase of smart phone adoption, having a mobile presence for your business may no longer be optional.
In a recent Google study, 61% of users are unlikely to return to a mobile site that they had trouble accessing from their smart phone, and 40% will turn to a competitor. Having your entire website optimized for mobile may be too tough a task for a small business owner, but have you ever considered using specific, mobile friendly landing pages in your marketing mix?
Mobile Landing Pages With Google Sites
Google Sites, a free service for Google users and Google Apps users, allows you to create mobile friendly landing pages using an easy to use drag and drop website builder. They also have several mobile templates available to create landing pages quickly.
Why use Google Sites to create your mobile landing pages?
- It's Free. As part of the Google and Google Apps suite of tools, it comes included when you sign up for a Google account
- It's Fast. With several available templates, creating a mobile site only takes a few minutes
- It's Really Easy. Creating a website using Google Sites may be the easiest way to build a website, with the possible exception of Weebly
What Can You Do With A Mobile Landing Page?
You can create a mobile landing page for pretty much anything, but to make things easier, Google provides several templates and ideas such as:
- Local Business. Insert a Google Map and a click to call button on your landing page. You can also add a short product description, price and call to action
- Social Media. Add a call to action to join you on social media platforms like Facebook, Twitter and Your Tube
- E-Commerce. Add a Google Checkout button along with your product description and price so consumers can purchase right from their mobile phones
- Restaurants. Add multiple landing pages for Coupons, Directions and a Menu. Make it easy for your customers to make a reservation with a click to call button
Use QR Codes To Drive People To Your Mobile Landing Page
After creating your mobile ready landing page, you will need an easy way for your customers to find it. Using a QR Code, people can simply scan the code with the camera on their smart phone and they will instantly go to your landing page, no typing required. Where can you use a QR code to promote your landing pages?
- Your business card
- On your brochures and other print marketing materials
- In a newspaper or magazine advertisement
- On promotional materials when promoting an event
- Inside your store
There are dozens of possible uses for QR Codes to drive traffic to your mobile landing pages, the important thing is that once they scan the QR Code, they are taken to a mobile page that's easy to read and is user friendly.
So there you have it, a free and easy way to create mobile landing pages for your business. There are many more possibilities for than the ones outlined in this article, these are just a few examples. If you have comments or questions, leave them below!
Gary
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