Optimize ROI
Ensure that you are making the most with your precious marketing dollars
Your website is at the heart of your online marketing strategy. A poorly performing website will drag down your conversions as well as the rest of your online marketing efforts. Our Digital Marketing Audit will cover the following areas:
Conversions. We will review your current website marketing and sales funnel to spot the weak links in your conversion chain and show you how to fix them.
Technical. We ensure the technical aspects of your website are set up properly and that you are not creating roadblocks for the search engines to crawl and rank your website properly
Usability. We go through your website up and down, page by page to make sure your website is easy to navigate for users and to spot issues
When people search for a business like yours online, you want to make sure your website is at the top of the search engine results. Our Digital Marketing Audit will analyze your current SEO effectiveness and how your website stacks up against your competition. We will show you why you are where you are and how to get listed higher in the search engine results. The SEO segment of our Digital Marketing Adit covers:
Technical. We run a comprehensive digital scan of your website to uncover page errors, link errors, poor meta tags and page titles. We will also run a specialized speed test on your site to ensure it loads fast and ways to improve it.
Links. Other websites that link to your website (we call them Backlinks) play a big role in your overall search engine optimization. We run a comprehensive link analysis on your website as well as for your competitors. We'll analyze the link profiles of your website and your competitors and let you know where and how your competitors are getting their valuable links so you can do the same.
Content. We will review the content on your website and show you how to optimize it for users as well as search engines. We will analyze the key pages on your website and give you detailed steps on how to optimized them for the search engines.
SEM is also known as paid search or paid placements, these are basically online advertising opportunities on the web. Examples would be Google Adwords and Facebook Advertising. Our Digital Marketing Audit will analyze your current paid advertising strategy and shows you ways to improve ROI and save you money on wasted spend. We will also introduce you to new advertising opportunities that you are not taking advantage of but your competitors are.
If you are currently running paid placements online, we will analyze your campaigns and show you how to optimize them. If you are new to online advertising, we will show you the best channels to start with and a strategy to sue them.
68% of consumers read online reviews before making a purchase decision and they also spend 31% more with businesses that have “Excellent” online reviews. So yes, online reviews are very important to your business. During our Digital Marketing Audit, we will evaluate your customer reviews across the web and offer step by step strategies to generate more positive reviews as well as mitigate poor reviews of your business.
Potential customers place a high value on the quality of reviews a business, online reviews literally have the power to make or break a business. If you haven't been paying attention to your customer reviews, our Digital Marketing Audit will help you get back on track.
Social media is about engaging with people, creating online visibility for your business, and building your brand online. It can also be a major time suck and a complete waste of time if not done right and with purpose.
With our Digital Marketing Audit, we will review your current social media strategy and offer insightful tips to ensure that you are getting the most out of social media. We will offer useful tips on where to find potential customers online, how to engage them, and how to make the most of your time.
Your time is the most valuable thing you have, make sure you are getting the best possible ROI for it on social media.
1 - Why would I need a marketing audit?
Marketing is the lifeblood of any business. Without a steady and reliable way to generate new customers, your business has little chance of surviving over the long term. So if you are a new business
So if you are a new business and want to hit the ground running with your marketing, then a marketing audit is a good investment. If you are an existing business that continues to struggle to find a reliable system to generate new customers, then investing in a marketing audit can help bring clarity and a solid strategy to your marketing.
2 - How long will the marketing audit take?
A typical marketing audit will take 10-14 days from purchase, could be a bit longer depending on the complexity of your audit report
2 - What will I receive at the end of my marketing audit?
At the completion of your marketing audit, you will receive a detailed report that contains easy to understand action steps for you to take to improve the effectiveness of your marketing. The report will be broken down by sections and the action steps will be laid out in priority order. You will also receive 30 days of unlimited email support after your receive your report to answer any follow-up questions you may have.
3 - How do I know if this is right for me?
If you are a new business or an existing business struggling to generate a positive marketing ROI on your time and money, then a marketing audit is good for you. If you want to understand why your competitors are achieving success but your not and have a roadmap on how to beat them, then a marketing audit is good for you. If you have questions before you purchase, you can contact us here.