Online advertising works. It actually works very well if you build the right strategy around it. If you can get your advertising right, it is one of the only true scalable marketing tactics in your marketing arsenal.
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market.
His blog is read by over 20 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.
Entries by Gary
Want to learn how to rank a single web page for dozens or even hundreds of keywords? Ranking a page for multiple keywords is easier now more than ever if you know how to do it.
Your contact page is one of the most important conversion pages on your website. Most people view the Contact page as an afterthought, a page people visit to fill out a form or get your phone number. What they don't realize is that many people go to a contact page with the intent of contacting you but stop for one reason or another.
Almost every business article you read about goal setting suggests that you tell anyone and everyone what your personal goals are. The reasoning is that the more people that know your goals, the more people you need to prove to that you can actually carry out that goal. Having lots of people who are ready to laugh at you when you don't reach your goals sounds like a great motivator for staying on track.
Learn how to structure your Adwords account for success. In this video, we discuss best practices for creating a highly effective Google Adwords campaign. We go over a basic account structure that works for any small business or ecommerce store. Have a proper Google Adwords account structure is critical to running a campaign that converts […]
Learn how much SEO costs and the factors that determine what your costs will be. One of the most common questions we get from potential clients is. “How much does SEO cost?” In this video, we answer this question and explain why costs for search engine optimization (SEO) can vary widely, based on numerous factors […]
Most real estate agents would love to be able to generate their own leads online. The truth is that most will never figure out how to do it. If they do, it's usually by paying a real estate portal like Zillow through the nose for real estate leads that are of marginal quality. Wouldn't it […]
Print advertising is dead. At least that's why most people will tell you, especially us online marketers. While print advertising is not as effective as online marketing in most cases, it still has value and can become an important part of your overall marketing plan. Why Online Advertising is Better Than Print Advertising With online advertising […]
Looking to create an operations manual for your business? Having a written operations manual is important to any business, big or small. Putting the standards you set for yourself and your business on paper will not only help you create consistency for your business, it will help you to avoid a pitfall that many small […]
Most Google Adwords accounts are not fully optimized, costing these businesses lots of money and leads from poorly run campaigns. A quick Google Adwords account audit can help you uncover missed opportunities and lead to higher conversions for your campaigns. Unfortunately, most businesses neglect their Adwords campaigns once they are started. This neglect not only […]