Entries by Gary

Local SEO: How Many Citations Do I Need?

Transcript Below Today I'm going to answer a common question I get in regards to local SEO from students in my Local SEO course, how many citations do I need? And I get this question a lot because it's not very clear, because when it comes to citations, you can literally get thousands and thousands […]

5 Reasons Your Advertising Isn’t Working

Most businesses say that finding effective advertising platforms for their business is one of the most confusing, and frustrating parts of having their own business.  On the surface, advertising seems pretty straight forward but you quickly realize there is a lot more involved in running a successful advertising campaign. Marketing and advertising made perfect sense […]

5 Types of Content Every Small Business Should Be Writing About

Writing has a lot of value, both for you and your business.  Writing helps bring clarity to your thoughts and makes you a better communicator in general.  Writing content for your website also serves an important marketing purpose and can bring in a steady stream of potential customers from Google, social media, email marketing, or wherever else you decide to share you content.

5 Lead Generation Mistakes Contractors Make

Most contracting companies rely heavily on lead generation, especially online lead generation through their website and various other properties like Google My Business. Since a single project can be worth tens of thousands of dollars, a single lead is very valuable in the home improvement space.

A Guide To Marketing Automation for Small Business

Do you ever wish you could know, besides a “gut feeling”, that your marketing efforts are working? Are you failing to connect the dots between your marketing campaigns and company revenue? You're not alone.  Trying to track revenue all the way back to the lead source is very difficult, even for businesses that pay close attention […]