So what would you rather have a web page where you rank for one keyword or one you can rank for dozens or even hundreds of keywords without doing really that much more work?
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market.
His blog is read by over 20 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.
Entries by Gary
What is the best way to spend a 500 dollars a month marketing budget for a local business? Now, most small business owners don't have big budgets, even a five hundred dollars a month marketing budget is a lot. So you want to make sure that you're getting the most value and the most conversions for your money.
So I want to explain to you today a little bit about how SEO works, why you most likely didn't get the results that you wanted, and some questions and things you should do when you go out and hire somebody to do your SEO.
Transcript Below Today I'm going to answer a common question I get in regards to local SEO from students in my Local SEO course, how many citations do I need? And I get this question a lot because it's not very clear, because when it comes to citations, you can literally get thousands and thousands […]
(Transcript Below) So I want to talk about a couple lessons learned during this economic fallout for my business as well as personally. And the first one is cash is king and cash flow is king. In the past, if I'm able to secure a discount by paying things far in advance, buying for […]
Most businesses say that finding effective advertising platforms for their business is one of the most confusing, and frustrating parts of having their own business. On the surface, advertising seems pretty straight forward but you quickly realize there is a lot more involved in running a successful advertising campaign. Marketing and advertising made perfect sense […]
Writing has a lot of value, both for you and your business. Writing helps bring clarity to your thoughts and makes you a better communicator in general. Writing content for your website also serves an important marketing purpose and can bring in a steady stream of potential customers from Google, social media, email marketing, or wherever else you decide to share you content.
Most contracting companies rely heavily on lead generation, especially online lead generation through their website and various other properties like Google My Business. Since a single project can be worth tens of thousands of dollars, a single lead is very valuable in the home improvement space.
Do you ever wish you could know, besides a “gut feeling”, that your marketing efforts are working? Are you failing to connect the dots between your marketing campaigns and company revenue? You're not alone. Trying to track revenue all the way back to the lead source is very difficult, even for businesses that pay close attention […]
Are you creating offers that nobody is interested in? Are your current offers getting little in the way of conversions for your business? You are most likely meeting threshold resistance from your audience.