Learn how to structure your Adwords account for success. In this video, we discuss best practices for creating a highly effective Google Adwords campaign. We go over a basic account structure that works for any small business or ecommerce store. Have a proper Google Adwords account structure is critical to running a campaign that converts […]
Learn how much SEO costs and the factors that determine what your costs will be. One of the most common questions we get from potential clients is. “How much does SEO cost?” In this video, we answer this question and explain why costs for search engine optimization (SEO) can vary widely, based on numerous factors […]
Most real estate agents would love to be able to generate their own leads online. The truth is that most will never figure out how to do it. If they do, it's usually by paying a real estate portal like Zillow through the nose for real estate leads that are of marginal quality. Wouldn't it […]
Print advertising is dead. At least that's why most people will tell you, especially us online marketers. While print advertising is not as effective as online marketing in most cases, it still has value and can become an important part of your overall marketing plan. Why Online Advertising is Better Than Print Advertising With online advertising […]
Looking to create an operations manual for your business? Having a written operations manual is important to any business, big or small. Putting the standards you set for yourself and your business on paper will not only help you create consistency for your business, it will help you to avoid a pitfall that many small […]
Most Google Adwords accounts are not fully optimized, costing these businesses lots of money and leads from poorly run campaigns. A quick Google Adwords account audit can help you uncover missed opportunities and lead to higher conversions for your campaigns. Unfortunately, most businesses neglect their Adwords campaigns once they are started. This neglect not only […]
When it comes to local business, just about everybody turns to the internet first to find the product or service they are looking for. In 2017, 97% of consumers looked online for local businesses, with 12% looking for a local business online every day. That is according to a survey by Bright Local, a local marketing […]
Starting and running your own business successfully is hard. I'm sure you've heard the statistics before that most small businesses fail within 5 years. Many people have a vision of what being their own boss looks like, but that is often not reality. Like having a kid, you may think you know what starting a […]
Every business wants their website to show up at the top of the search engine results for the key search terms for their business. Unfortunately, there is only room for a select few websites to show up at the top of the Google search results. So how do you get your business a share of […]
Another year has passed and us business owners are getting ready to tackle the 2018 with focus, strategy, and enthusiasm. Hopefully at least. I've been fortunate enough to work with many great businesses last year and met many others and am always picking up new ideas and inspiration from just about everyone I meet. While I […]
