Do you ever wish you could know, besides a “gut feeling”, that your marketing efforts are working? Are you failing to connect the dots between your marketing campaigns and company revenue? You're not alone. Trying to track revenue all the way back to the lead source is very difficult, even for businesses that pay close attention […]
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market.
His blog is read by over 20 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.
Entries by Gary
Are you creating offers that nobody is interested in? Are your current offers getting little in the way of conversions for your business? You are most likely meeting threshold resistance from your audience.
What should your advertising budget be when creating a campaign in Google Adwords? This is a question I get a lot and the answer I give is, "it depends". The first thing everyone wants to know is how much money do I need to spend on Adwords. There is no single budget that will fit […]
SEO is one of those things that most people have heard of but don't understand how it really works. And since SEO can be costly as it is labor and time intensive to do right, a business can spend a lot of money on an SEO campaign and still not understand if it is actually […]
We all love our furry friends. In Fact, many pet owners will often spend more money on our pets than they will on themselves. The pet industry is booming…..for the most part. While more people are becoming pet owners and spending more money on their pets, many veterinarian clinics are seeing slow growth as far […]
If you look at your Facebook stream or check your Instagram feed, you'll see that video has dominated the social media scene. More and more business are turning to video as a core part of their marketing strategy, and for good reason. 72% of consumers would like to learn about a new product or service […]
When it comes to growing their business, most business owners tend to think in terms of incremental growth with a linear thought process. Growing your business 5% or 10% a year is great, but won't fundamentally change much about your business. This type of thinking does create growth, but usually small growth at best. And acquiring new customers is usually the only strategy in place to produce this growth.
If you are a small business owner and not incorporating video into your marketing strategy, you are missing out on a big opportunity. The fact is that video is exploding as a content medium. Most brands and large companies are focusing their efforts on video when it comes to online marketing. But for the average […]
Most business owners make several of these Local SEO mistakes that can kill your traffic and it could be causing you lower rankings in Google. You may also be losing money dues to lost revenue opportunities.
Jim Rohn (September 17, 1930 – December 5, 2009) is often seen as the founding father of the modern personal development movement. Tony Robbins mentored under him in the late 70's and many others, like Jack Canfield (the Chicken Soup for the Soul series) and Brian Tracy, credit his influence to their success. I have read […]