If you're not using a blog as part of your online marketing strategy, you're missing out an a great opportunity to generate leads for your business. As all small business owners know, traditional advertising methods are rapidly losing their effectiveness. Trying to get people's attention is becoming harder and harder each year and the trend looks like it will continue.
Incorporating a blog into your inbound marketing strategy will not only generate more leads (and better quality leads) but will cut down on your marketing costs as running a blog is very inexpensive, and free if you are creating the content yourself. Check out this infographic on “How Small Business Blogs Increase Sales”, by Imbue, and see if having a blog for your business makes sense for you.
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