Unified Branding Across All your Online Marketing Efforts

Branding is more than just a buzzword. Branding is the way by which you can communicate your story, your mission, and your company’s products and services to the public quickly and easily. Most companies engage in branding even though they may not know that’s what they are doing, and they've been doing so for years, long before the term became popular. What is branding, though? Is it going to be difficult to get your site and your company branded?

Make Branding Simple

While it can take some time, and it does take some effort, it doesn't have to be extraordinarily difficult to brand your company. First, you need to consider the visual components. Try to have the same colors and fonts across the board. The colors and the logo that you have on your official website should be the same that you have on your blog. You want people who go from one resource to the other to know instantly that they are on your site.

Apart from the visuals, you have to be able to convey your mission, and your company story on your site. This becomes a part of the overall personality of your brand, just as the content on your site does. This means that it is important that you have a cohesive brand and that anyone who does writing or development for you knows that brand in order to match the tone. A company that sells medical supplies is going to have a far different look, story, and tone from a company selling gag gifts.

Advertisements

When you are crafting advertisements for your online marketing, you also have to think about your branding. If there are going to be any visual graphics to the ad, remember to utilize your company’s colors and logo. If it is merely a written ad, then you still want to try to convey your brand in as little space as possible. For example, if a part of your store is that you've been in business since 1988, you could include that somehow in the text of the advertisement. Find a way to add a bit of your company’s personality to the text.

Social Media Outlets

All companies are starting to use the social media outlets such as Twitter and Facebook today. If you are going to use those networks, then you want to bring your brand along with you as much as you can. While you aren’t going to be able to match all of the colors that you have on your site due to the way that the social networks work, you can still do your part in branding. With the content that you provide and the photos you have for your site or even your background on Twitter, you can make the page your own. Take the time to look at the sites of some other companies to get an idea of what you might be able to do.

Consider all of the different types of online marketing that you do. Perhaps you create PDF e-books as giveaways for your clients. Make the look and the tone match your site’s brand. The same is true of your emails, your newsletters, and any other interactions that you have with your clients and customers on the web.

Branding Really Can Make a Difference for Online Marketing

When you have a unified brand, it is going to start to breed recognition. People are going to start to know your company the more they see it. With a quality brand and great products, you are well on your way to succeeding and growing your company.

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Gary

CEO at 3Bug Media
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market. His blog is read by over 20 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.