How To Successfully Pitch Your Next Guest Post [infographic]

Guest posting, or guest blogging, can be such a great way to get your name out there and to connect with other bloggers.  It's also one of the best ways to get links pointing back to your website, which drives additional traffic back to your website and is great for seo.

As the owner of several active blogs, I often receive guest post requests from other bloggers as well as websites looking to gain exposure (and links) for their site.  When it comes to pitching me for a guest article, some of the things that really bug me and decrease your chances of getting your article published are:

  • Your email is not personalized. It's easy to find out who I am if you take 30 seconds. Don't start off an email with “Dear Webmaster” or “Greetings Madame or Sir”
  • Don't blow smoke up my butt by making me feel like I should be privileged because you're offering me a “totally free” article and all you ask for in exchange are a few links placed in the article. This one is aimed at seo agencies, train your teams better, especially the overseas ones!
  • Generic articles.  I'd love an article personalized just for my audience.  If you've pre-written an article that you've pitched to 30 other blogs in addition to mine, it's probably not a very good article.  People love actionable, insightful articles. The world doesn't need another article on “Why you should be doing social media”.

If you're just starting out and new to the world of guest posting, there are a few guidelines you should keep in mind when you're getting ready to pitch a blog for a guest posting opportunity.  This infographic courtesy of GuestBlogPoster.com is a great reference for anyone looking to get into the world of guest blogging.

The guest posting guide for bloggers

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Gary

CEO at 3Bug Media
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market. His blog is read by over 20 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.
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