Today we're going to talk about SEO (search engine optimization) and ranking a web page for multiple keywords in Google.
So would you rather have a web page where you rank for one keyword or one you can rank for dozens or even hundreds of keywords without doing really that much more work? So that's what we are going can talk about today.
SEO today is much different than SEO from two, three, five years ago. It's no longer about keywords and It's no longer keyword based, its meaning based.
And what that means is Google has gotten really good at understanding meaning and understanding intent of the searcher and understanding content on a web page.
In the past, if you wanted to rank for a specific search term, you would have to make sure the keyword was in the title of the page and make sure that keyword was peppered throughout the page. You would have to add this keyword over and over again throughout the page. After that, you would go out and try to get some links with that same keyword and hope you can rank for that keyword at the top of the search results one day.
SEO doesn't work like that anymore. In fact it works almost the opposite. You really don't even need to have that specific keyword on your page anymore in order to rank for it.
That's how smart Google's gotten because Google does not want to serve a user the pages that have the most keywords on it. It wants to serve the pages that matches the intent of that searcher regardless of what they search for.
They're getting much better at understanding intent and as marketers doing SEO, we need to understand and adjust our SEO strategy.
SEO is no longer keyword based, its meaning based. Google looks at a Web page and it looks at a website and it looks at the totality of it. Google looks at what the page means, what is it all about? Regardless if that keyword is on the page or not, it's looking for meaning.
And to give you an example, say you're targeting a main keyword like, “lawn care service”, for your landscaping website.
When doing your keyword research you want to look at your main keyword and also associated keywords. So associated keywords would be “long maintenance service” or “lawn landscaping service” or “lawn mowing service”. They're all different keywords, but they all mean essentially the same thing and Google understands that.
So even if you don't have the keyword “lawn mowing service” on your page and somebody searches for it, you may rank for the term “lawn mowing service” even though you're not talking about that and you don't have the keyword on your page.
Now, having that keyword on your page definitely helps but more importantly than the individual keywords is the total meaning of that page. Meaning is where you want to focus. So when you're doing keyword research, you want to look at your main search term that you're trying to rank for and you also want to make a list of associated search terms on there.
When you're creating content, it's no longer about can I stuff this keyword multiple times on the page. Keyword stuffing would be adding it in the Title, in the opening paragraph, the middle paragraph, making sure I have it at the end and basically just keep using that keyword over and over again.
But SEO today is about creating a page that revolves around this topic, a tightly niched topic about lawn care services. And you may talk about a lot of different things on that page, but overall, it's about this overall topic of lawn care service.
You may add some of these keywords in your content, you may talk about your lawn mowing service, maybe offer a one off lawn mowing service offer, you may offer a seasonal maintenance plan. You talk about your landscaping company, things like that. All of these in total will tell Google what this whole page is about. And then when the user searches for this term, whether they use these keywords or not, Google still understands they are looking for lawn care service or something about that kind of lawn care service. So it may to show this web page for keyword regardless if that keyword is on the page.
I hope that makes sense as it's a little bit nuanced, but don't think about individual keywords, think about the meaning of that page, what the topic of that page is all about, because that's how Google is looking at the pages now, they're not scanning a page for keywords anymore, they are scanning it for meaning.
So a couple of tips. When you're doing this, you don't need to keyword stuff. So the fact that you added lawn care service three times on the page or twenty five times on the page has zero meaning and zero relevance if that page is going to rank at all.
So you definitely want to talk about these topics and add these keywords in the content naturally. Keep note of these terms when you're writing the content for the page, but don't get hung up on whether you need to add it five times or I need to add the keyword 10 times on the page.
Sometimes if you use these automated kind of SEO tools, they'll tell you you need to add this keyword 12 times to the page, you know, keyword saturation, things like that.
Ignore those tools. They are silly or stupid. They don't work. Think about the overall topic, OK? Use varied language when you're writing your copy.
So instead of using the same keyword over and over again, talk about your lawn care service, talk about your maintenance service, talk about your landscaping company, talk about some of your offers like individual mowing, , one off mowing services, things like that.
If you have your list, then as you're writing and creating the content for that page, it'll give you some more ideas to add that language to your content.
Nest is focused content. So if you're trying to make a page on, say, lawn care service, make sure you're on topic, make sure everything on that page is dedicated to that overall topic of lawn care service.
And lastly, make it long enough to be meaningful.
So if you have your keywords, you have your associated keywords, but you only make a page that's 150 words long, you're probably not going to have enough breadth of content. you're not going to really talk about the topic enough for Google to look at that and say, oh, this is a great page on lawn care service. Let me show this to the searcher.
The pages that it's going to show are the ones that talk about this topic in depth. It doesn't mean you need to create a 3000 word page, but you need to make it meaningful and thoughtful and long enough to really talk about in depth of what that page and what that topic is about.
And that could be 500 words. That could be 800 words. That could be 1500 words. It really depends on what the topic is and what information you're trying to convey. It also depends on the quality of the current content ranking in Google.
But statistics do show that the longer the content on a page, the more likely it's going to rank.
And it's strictly because Google looks at it as there's more information on this page than another page that only has 100 words on it and it considers it more in depth. There's more content on that page for Google to scan to get meaning from it. So make sure it's thorough enough.
Now, there's a couple of tools and a couple of ways you can go about building your keyword, key or keyword list.
Answerthepublic.com is a great one and I'm going to put all these in a comment so you'll be able to get the links there and Answerthepublic.com, a great one you put in a search term and It'll give you lots of related questions and topics and things like that. And then you can pull out the ones that are meaningful to whatever topic you're creating that page for.
LSIGraph.com is a good one too. You put in the search term you're looking to target and It'll give you a lot of related search terms that you can that you can add to your list.
Aanother easy one too, if you don't want to use a special tool, go to Google itself, type in “lawn care service”. What you'll see are suggested searches will drop down and you'll see the suggested searches for “lawn care service”. And also when you get to the search results, when you go scroll down to the bottom of page, you'll see related topics that Google is showing you. And that will also give you some related keyword ideas that you can add to your list.
So hope this makes sense, but SEO is changing a lot. It's no longer about just keywords, it's about overall meaning and search intent so you need to keep that in mind when you're creating content your website.
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