How To Approach Guest Posting…The Right Way

I run a small business blog that get's a pretty decent amount of traffic each month.  It's certainly not the Huffington Post type of traffic, but it gets a respectable amount.

What happens to a website once it starts getting several thousand visitors a month is that people all of a sudden want to guest post on your site, and why not, linkbuilding through guest posting is a great way to build your own website.  I wish these people were around during the first several months of that blogs life, when it was strictly a one man show……..with only my wife and a few fans from the Philipines as an audience.  Fellow bloggers, you know what i'm talking about.

While I love having guest writers on my blog, it's always good to get different perspectives, alot of the submissions I get are rubbish. Actually, most of them aren't rubbish, the approach they take to getting a guest posting gig is rubbish.  In a typical week, I'll get about 25 guest post requests, out of that, I will maybe only publish 1 or 2.  To be fare, many of the submissions are from SEO companies or freelance writers doing client work, and while I don't automatically turn them down, the lower quality content is usually found in this area.  It's not that the writing itself is bad, it's that the content is generic…..meant to fit onto any blog that will accept it.  essentially, it's just for the link.

If you're a blogger, freelancer or an SEO company doing client work, if you want to get you're stuff published and get that link…….you have to work at it.  Here are a few tips.

Do some research before you contact the webmaster

It saddens me when I get an email that starts with “Greetings Webmaster”, or “To whom it may concern”….or no greeting at all.  If you spent 2 minutes checking out my blog, you'd find out plenty about me…..from the about me page….or in  the author box at the end of the 150+ articles I've written on the site.  You can almost always find someone to personally address your email to on a blog, you just have to do a little work.

Don't be a phony

If you're a freelancer or an SEO, just say so.  Don't contact me saying your a blogger under the guise of wanting to guest post for the exposure.  I can usually tell these ones when they contact me from a generic Gmail or Hotmail account and are vague on who they are and what website they're from.  If you're doing client work, just say so.  Tell me you're a fantastic writer and you'll write whatever I want.  That'll get me to pay attention.  Just don't try and peddle your “5 Reasons Your Should Being Doing Social Media” crap articles on me.

Support your guest post

My favorite writers, and the ones I keep in contact with,  are the ones who reply to every comment made on their article and help to promote it on their own blogs and through social media.  Guys like Alan from come to mind as people that are always welcome to write on my blog as he's a true supporter when it comes to guest writing.

Follow up

It's always nice to get a thank you after publishing a guest post.  The same goes for me, the blog host, as it's good only etiquette to notify the guest writer when their article is publsihed and to thank them for their efforts.

It's just like in real life

Treat your approach to fellow bloggers the same way you would treat them if you were sitting across from them in a coffee shop.  Just because you're behind a computer doesn't mean the same rules don't apply.  If you're a good writer, getting your content published on other sites should be easy, you just need to put a little effort into it.

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CEO at 3Bug Media
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market. His blog is read by over 20 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.
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