How do you promote your content online?
If you're like many bloggers, especially those just starting out, you probably put 80% of your effort in writing the article and 20% promoting it, if that.
Did you know that most top bloggers do the opposite? Writing the article is the easy part, the hours spent afterwards promoting it and responding to reader comments accounts for alot of their effort. That's not to say top bloggers don't put in a boatload of effort in writing a new article, they put in lots of it, it's just that they realize even great articles need a good push if they really want it to take off.
Think of it like starting a business. You wouldn't spend all of that time and energy to get your business opened, and then not market your new business. The results wouldn't be very good if you did that……and it's sort of the same with writing a new blog article. Why would you go through all of the time and research to put together a great article……and then stop?
You may not do everything below for every article you publish, but you should be spending almost as much time promoting that new article as you spent writing it. Unless you're Seth Godin, you're killer blog post is not likely to take off unless you give it some legs at the start.
Your Email List – Send out your new article to your contact list. Let them know you just published a new article and ask them to check it out (if it's relevant to them) or ask for their opinion on the article. If you're a business, hopefully you're using a proper Email Marketing service like Mail Chimp or Constant Contact
Twitter and Facebook – This is where most bloggers start…..and end their marketing of a new article. I'm guilty of this, but just posting or tweeting an article and forgetting about it won't get you very far, unless you have a huge following. Remember to respond to every comment, “Like” or “Re-Tweet” and to actively reach out and mention people who you think would enjoy the article….just try not to be annoying.
LinkedIn – There are lots of awesome LinkedIn groups you can join and post your content too. LinkedIn can be a great source of traffic for your website if done right. LinkedIn groups are a great way to connect with others and to introduce new content to a relevant audience. The key is, just like in the real world, is to build some relationships first before posting your content. Nobody likes the WIIFM type of people, on the internet or in real life.
On your website – Do you have a special spot on your homepage to highlight new articles? If you're like most businesses, the blog page is buried somewhere in the back of your website, in a place even you forget is there. If you want people to see your new article, find a spot on your homepage to highlight it.
In your Email Signature – A great spot to highlight your latest blog article. Services like WiseStamp make it easy to add your latest Tweet or article in your email signature. If you think about all of the emails you send out on a daily basis, that's alot of promoting you can do!
On your Business Card – Use a QR generating service to create a QR code you can add to your business card. Link that QR code to your blog page so that anyone that scans the QR code will automatically see your latest blog article.
Websites and Forums related to your industry – There are probably dozens of discussion groups and forums related to your niche that you can get active on. Just like with LinkedIn, I would only post articles if you're a part of the community and people know you're active there. Usually the etiquette in forums and discussion groups is to not directly promote your stuff….unless it's really, really relevant. Rather, most allow a bio or signature line below your discussions….and that's a great place to link back to your article.
How do you promote your content?
Here are just a few suggestions, there are plenty more…..i'd love to hear them! Leave them in the comments below.
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