Using Psychology To Drive Sales For Your Business [infographic]

Using principals of persuasion to guide your customersThe key to getting customers to buy from you lies in the roots of psychology.

Understanding human nature, the way people think, can go a long way in driving sales for your business.  Psychology professor  Robert Cialdini, is famous for his “Principals of Persuasion”.  He outlines several basic human principals that give valuable insights as to why we do what we do.  Hint, we don't always do what's best for us.  The author, Dan Ariely, is also a pioneer in pointing out why we humans do irrational things, even though we know better.

If you're looking for ways to drive more sales for your business, check out the infographic below by the folks over at Helpscout.net.  It's nice visual guide to understanding your customer and has some nice tips on how to help them along the buying process.

using customer psychology to drive sales

 

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Gary

CEO at 3Bug Media
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market. His blog is read by over 20 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.
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