The Science Behind Using Visuals [infographic]

Are you including visuals in your blog posts and other marketing collateral?

If you're not, you may be boring your visitors to death, or at least enough to make them leave without finishing what they started.

Lets face it, we live in a visual world.  The explosion of Pinterest, along with every other social media platform scrambling to “visualize” their platform, have clearly shown where the trend is heading.

Everyone has a preferred learning style, it makes sense to use different mediums to connect with your audience.  Incorporating a mix of text based content, video, and even audio (think podcast) can attract an entirely new audience for your business.

Infographics are a great example of how you can take a lot of data, and present it in a visually appealing way.  The infographic below does a nice job explaining why people seem to connect better when visuals are present.  It's courtesy of Neomam, and you can view the interactive HTML5 version here. Below is a static version of the infographic.

So my question to you is, what are you doing to liven up your website and marketing collateral?

Infographic on how the brain loves to visualize

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Gary

CEO at 3Bug Media
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market. His blog is read by over 20 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.
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