Are you using video on your small business website? If you're not, you may be missing out on a great opportunity to increase online sales.
According to a 2010 Comscore study, retail website visitors who view product videos stay on the website on average, two minutes longer than websites that don't use product video and are 64% more likely to make a purchase. With the explosion of visual social media sites like Pinterest, adding rich media to your website can create a more compelling experience for your visitors than just using plain text. The infographic below, courtesy of MarketingZeus.com has some great data showing why adding video and other rich media to your website can help increase online sales.
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