QR Code Adoption On The Rise According To Comscore Study


The U.S. seems to be adopting QR codes as more and more Americans are using smart phones.  In a June 2011 report from Comscore, approximately 14 million Americans scanned a QR or Bar code on their mobile devices.  What is a QR code? A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by a smartphone by scanning it with a mobile scanning application on your phone.  It works very similar to the scanners they use at the grocery store.

According to the Comscore , “ The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.”

How can small businesses use QR codes? If you are a traditional brick and mortar business owner, it may be beneficial to start using QR cards on your printed marketing materials.  This helps to bridge the gap between offline and online marketing and allows potential customers to scan the QR code on the spot, directing them to a landing page on your website where you can offer coupons, news on your latest sales or timely announcements.  There are many possibilities on the use of QR codes for your business.  To learn more about QR codes check out this article from Mashable and check out the video below for a quick introduction to QR codes.

You can read the full press release about the Comscore study here




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CEO at 3Bug Media
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market. His blog is read by over 20 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.
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  1. […] lie. Fewer than 20% of the FTSE 250 have leveraged QR codes to date. More astonishingly, Comscore reports that only 14 million mobile devices have interacted with QR codes in the US (about 6%). […]

  2. […] from large billboards to the stick of deodorant in your bathroom. As more and more people are adopting smart phones, QR codes can become a powerful part of your marketing mix. If you’re unsure about how to go […]

  3. […] Use QR codes in your product displays where consumers can check reviews and pricing for that particular product. Many retailers may balk at this but consumers are doing it anyway, you can now make shopping with you easier and much more informative. […]

  4. […] access a website that has not been optimized for mobile phone use. With the increased popularity of QR Codes in America and the dramatic increase of smart phone adoption, having a mobile presence for your business may […]

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