Google Adwords: Keyword Match Types Explained

Confused about what match types you should be using in Google Adwords?

In this video we discuss the different keyword match types in Google Adwords, how they are used and which ones are best when creating your Google Adwords campaigns.

Google Adwords is one of the most effective forms of online advertising and structuring your campaign properly is important. Choosing the correct keyword match type strategy is critical to a high performing Adwords campaign and we'll show you how to use keyword match types effectively.