People do not follow you because what you offer, they follow you because of why you are offering it and how it relates to them on a deep personal level. People are looking for inspiration, not features.

From Good to Great

November 17, 2010

Courtesy of Evancarmichael.com

The Entrepreneurial Spirit

November 13, 2010

Sometimes we all need a little boost of inspiration

Automatic Follow-ups for Your Email

October 4, 2010

8 Comments

Have you ever sent an email to someone asking them to complete a task or do you a favor? What usually happens after that email has been sent? For me it's usually one of the following; 1- I keep the original email in my inbox as a reminder to eventually follow up with them 2- I set a reminder on my Google Calendar to follow up 3- I totally forget about the matter and hope that they follow through with my email request

Utilizing Kiosks to Aid in Small Business

September 20, 2010

4 Comments

You have probably used a computer kiosk to check in at an airport, and maybe you appreciated how it cut your time waiting in line. Perhaps you have seen one of these freestanding computer stations at the big retailers or mega-stores where they are becoming more common for submitting employment applications or providing help in locating an item. But have you ever considered that this same high-tech kiosk could be useful in your much smaller business too?

Why Small Business Networking Sometimes Doesn’t Work

August 24, 2010

15 Comments

As a small business owner with a traditional storefront there are numerous avenues for promoting and marketing your business. Many of the obvious ones such as newspaper ads, direct mail and radio/TV spots all share a common problem, they usually cost alot of money and there is usually a mediocre return on investment. Networking and cross promoting with other small businesses can be a great and inexpensive way to get the good word out about your business. Other small businesses may not feel the same zest for marketing success as you