As a small business owner with a traditional storefront there are numerous avenues for promoting and marketing your business. Many of the obvious ones such as newspaper ads, direct mail and radio/TV spots all share a common problem, they usually cost alot of money and there is usually a mediocre return on investment. Networking and cross promoting with other small businesses can be a great and inexpensive way to get the good word out about your business. Other small businesses may not feel the same zest for marketing success as you
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market.
His blog is read by over 20 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.
Entries by Gary
I have been on struggle street for years when it comes to organization for myself and my workspace. I usually run into the same problem most of us half-assed, partially organized people do. I start neat and orderly and slowly degrade into a rat's nest within a few weeks. I eventually get fed up and organize myself again only to repeat history time and time again. I have tried almost every method to organize myself one can think of, including PDA’s, a pocket full of post it’s and dozens of online to do lists and organizers.
Managing employees takes practice and patience. Being an effective manager is a skill that can be learned if you’re willing. According to the ground breaking book “First Break all the Rules”, people don’t leave companies, they leave managers. This is absolutely true as a great manager can turn even mediocre employees into fine tuned productivity machines. Below are my top five tips to start you on the road to becoming a great manager.
What drives any of us to perform at our best? Is it money, fear of punishment, reward or is it something more than that? Once I started reading “Drive”, I realized that Pink was on to something.
Google Places (formerly Google small business center), is a wonderful tool for your small business. The best part about it is that it’s totally free. Too many small brick and mortar businesses are not taking advantage of this wonderful opportunity to create an online presence for their small business.
I commute nearly 30 minutes to and from my business each day, what a way to make more productive use of my time. Instead of earning my graduate degree in 80’s Hair Band lyrics, I was inside my own mobile classroom.. Fast forward 24 months and 48 audio books later.
How many times a day do you check your email? Have you ever stopped mid conversation while speaking with someone to check and see who just sent you a message on your Blackberry? Not only is this rude, but it may be making you stupid.
Business and economic publications tout the increase in small business start ups during a recession. Many folks, now without employment, are rushing out to start their own business vowing never to be in this position again. The dreams of owning your own business, setting your own schedule and making your own decisions seems almost irresistible. Do you and your family a favor, don't jump in before doing your homework.
Depending on your business, your telecommunication costs can eat up a sizable chunk of your budget. Over the last few years VOIP technology has really come of age as costs keep getting lower and service keeps getting better. Listed below are the 5 reasons you should consider making the switch to VOIP technology for your business.