The Science Behind Using Visuals [infographic]

Are you including visuals in your blog posts and other marketing collateral?

If you're not, you may be boring your visitors to death, or at least enough to make them leave without finishing what they started.

Lets face it, we live in a visual world.  The explosion of Pinterest, along with every other social media platform scrambling to “visualize” their platform, have clearly shown where the trend is heading.

Everyone has a preferred learning style, it makes sense to use different mediums to connect with your audience.  Incorporating a mix of text based content, video, and even audio (think podcast) can attract an entirely new audience for your business.

Infographics are a great example of how you can take a lot of data, and present it in a visually appealing way.  The infographic below does a nice job explaining why people seem to connect better when visuals are present.  It's courtesy of Neomam, and you can view the interactive HTML5 version here. Below is a static version of the infographic.

So my question to you is, what are you doing to liven up your website and marketing collateral?

Infographic on how the brain loves to visualize

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Gary

CEO at 3Bug Media
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market. His blog is read by over 20 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.
8 replies
  1. Shaun Thomas
    Shaun Thomas says:

    Nice graphic with good content Gary. I have a question that is on the lips of every marketing manager…what should a good graphic cost? I’ve made a few of my own with limited success, but prices vary wildly and it’s hard to know what to expect from a good graphic especially if the data is not evergreen.

  2. Shaun Thomas
    Shaun Thomas says:

    Nice graphic with good content Gary. I have a question that is on the lips of every marketing manager…what should a good graphic cost? I’ve made a few of my own with limited success, but prices vary wildly and it’s hard to know what to expect from a good graphic especially if the data is not evergreen.

  3. Gary Shouldis
    Gary Shouldis says:

    Hey Shaun, great question. Creating a great infographic can be time intensive and cost prohibitive. Doing the research youself, wireframing the layout yourself (including finding icons you want to use), THEN going to a graphic designer is a good way to keep costs down.

    If you don’t know a designer personally, you can find great many on elance.com, 99designs.com, odesk.com, etc, though you’ll have to be really good at giving instructions in order to make that work.

    If infographics are cost prohibitive, just using good images in your content can go a long way in livening up a text heavy blog post. Creating “sharables”, like image quotes are another (easy) way to get visuals into your content. A simple (and awesome) image editor is picmonkey.com. Thanks for checking it out, cheers

  4. Gary Shouldis
    Gary Shouldis says:

    Hey Shaun, great question. Creating a great infographic can be time intensive and cost prohibitive. Doing the research youself, wireframing the layout yourself (including finding icons you want to use), THEN going to a graphic designer is a good way to keep costs down.

    If you don’t know a designer personally, you can find great many on elance.com, 99designs.com, odesk.com, etc, though you’ll have to be really good at giving instructions in order to make that work.

    If infographics are cost prohibitive, just using good images in your content can go a long way in livening up a text heavy blog post. Creating “sharables”, like image quotes are another (easy) way to get visuals into your content. A simple (and awesome) image editor is picmonkey.com. Thanks for checking it out, cheers

  5. Heather Stone
    Heather Stone says:

    Hi Gary,
    Thanks for sharing the great infographic with the BizSugar community. The psychology of visual marketing has become much discussed of late in numerous blog posts on the Web. Yet another take on a very important thought.

  6. Heather Stone
    Heather Stone says:

    Hi Gary,
    Thanks for sharing the great infographic with the BizSugar community. The psychology of visual marketing has become much discussed of late in numerous blog posts on the Web. Yet another take on a very important thought.

  7. Gary
    Gary says:

    Thanks Heather,
    Visuals are playing a big role online, it’s a great time for businesses to think about incorporating more of it on their websites and on social media.

  8. Gary
    Gary says:

    Thanks Heather,
    Visuals are playing a big role online, it’s a great time for businesses to think about incorporating more of it on their websites and on social media.

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