Small Business Blog

Does Your Website Have “Authority” In The Eyes Of The Search Engines?

June 3, 2014

Did you know that there are about 200 factors that Google takes into account when determining how a website will rank for a given keyword term? This is a good thing because it makes any single tactic not very useful if that’s all you do.  Many low quality SEO companies have made a killing off of massive, low quality link building.  This tactic alone does not work….anymore. This is where SEO professionals ...

5 Must Have Landing Page Elements

March 1, 2014

What is a landing page? That’s a question I get a lot, from business owners and even some marketers.  A landing page is simply the page a person “lands on” when they arrive to your website. This landing page can be a page on your existing website or on a standalone website. When marketers talk about landing pages, we usually refer to a very specific type of landing page.  This ...

You Can’t Be Smart About Marketing If You Don’t Understand Your ROI

January 19, 2014

A client called me the other day concerned about the amount of money spent on their Pay Per Click campaign last month.  Now this is a great client, one that every agency dreams of.  Good people, listens and acts on suggestions, trusts you and doesn’t spend their days looking over your back.  Awesome to work with. One problem. No matter how many times we discuss the importance of it, keeping ...

The 5 Wrong Questions To Ask When Hiring An SEO Agency

October 18, 2013

Ask the wrong questions and you’ll get the wrong answers. Most business owners don’t know a thing about SEO.  Heck, the SEO world changes so much that many people who work in the industry fail to keep up with the latest changes. Looking for a quality agency to handle your search engine optimization can be like buying a used car, approached with skepticism at best.  If you’re a business owner, ...

E-Commerce is On Fire, How You Can Get Started

September 11, 2013

The online business model is thriving. Sales were up 12.6 percent for revenues of $176.2 billion in 2010, according to Entrepreneur. They’re estimated to hit $278.9 billion by 2015. If you’ve been thinking of starting an online business from one of your passions, then now is the time. The sooner you get online, the sooner you can take part in this expanding revenue stream. Whether you have a product, service ...

Combining Digital and Traditional Marketing to Maximize Reach

September 5, 2013

Very often, those who are engaged in marketing get stuck in a rut – only focused on one area of marketing that’s worked for them in the past. This can become a mistake, however, because marketing is an ever-evolving landscape due to technological advancements and shifts in consumer behavior. What may work for now will eventually fail to produce the results you are used to, creating serious frustration for even ...

5 Marketing Techniques to Use in the Last Half of 2013

August 16, 2013

So sales are in a slump and your business needs a swift kick in the pants for the second half of 2013. It can be easy to get disheartened when it’s already August and you’re just not performing like you thought you would be. There’s usually something you can do to help sagging sales pick up in the second half of the year. Or, at the very least, you should ...

The Business Owners Guide To Blogging

August 13, 2013

Any business can benefit from running a blog as part of their online marketing strategy.  The problem is that most businesses fail miserably at it. If you’re a business owner, you may have heard that blogging is a fantastic and cheap way to drive customers to your website, to turn yourself into a thought leader in your industry and to actively engage with your customers.  All of this is true, ...

Organic Search Customers Provide The Most Value To Retailers

June 28, 2013

Do you know where your best customers came from?  How did they originally find you online? Not all customers are created equal, and the same goes for channels that drive potential customers to your business. According to a recent study by Custora, a customer acquisition platform for e-commerce, customers that come from organic search have a 54% higher Customer Lifetime Value (CLV) than the average. What is Customer Lifetime Value? ...