Here is a great talk by Simon Sinek on how great leaders inspire action. It was recorded at a TED conference in 2009. In this talk Simon talks about “The Golden Circle” and understanding the Why, How and What about leadership. People do not follow you because of what you offer, they follow you because of why you are offering it and how it relates to them on a deep personal level. He gives great examples of success and failure and shows that the companies that can inspire usually win out over the companies who try and buy you with deep pockets and fancy features.
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