If you're a business owner, you've probably heard about of search engine optimization (SEO). Most likely you've been approached by some marketing company in the past offering some sort of SEO service. You probably also know that having other websites link back to yours (backlinks) plays an important role in helping to improve your website rankings.
The trouble for the non-SEO and busy business owner is figuring out how to get those links.
As a local business owner, you have have two choices. You can do it yourself and spend alot (Alot!) of hours learning about SEO and how to do it effectively, or you can hire someone to do it for you, which you may not have the budget for at the moment.
If you're not ready to get your PHD is SEO and still don't have the funds to hire a pro, below is a quick and easy tactic for you to find quality and relevant links for your website.
What we are going to do is use Google search and a little link sleuthing to find some quality backlinks for your website. It'll take you about 3 minutes to find the list of websites to get your links. From there you'll have to spend some time actually going through those links to see if there are opportunities for you to also get a link. Some of the links will be obvious to you that they are valuable, while others may not. When determining links for a local business, look for sites that are relevant to your business and industry and one's that are a part of your community. Further down in this article are some types of websites where you can find some good links.
While proper linkbuilding is much more in depth than this, for the beginner and the non-SEO, this is a great way to get started in getting those cherished backlinks.
Step 1 – Perform a Google search for the most relevant key search term for your business
Look at the results and find your local competitor that is ranking at the top of the search results. If the top result is a video or a national website, or isn't relevant….scroll down until you find a local competitor. Now click on that competitors website link.
Step 2 – Get the phone number from their website
The reason you're going to use the phone number is that out of the NAP (Name, Address, Phone Number), the phone number is the most unique identifier, businesses usually don't share phone numbers, but they may share an address and there may be several businesses with the same or similar name.
Step 3 – Perform a Google search for their phone number
Go through the results, looking for websites that have your competitor listed on their website. You can check to see if there is an opportunity for your business to get a similar link for your website. Some of the types of link opportunities will come from:
- Business directories
- Industry associations
- Other local businesses
- Local and national media
- Online advertising opportunities
It'll be up to you to sift through the results and determine if you can also obtain a link from that website. While this is a quick and very easy way for you to do some link sleuthing, it does have some limitations:
- The order of websites will not be in order of importance or authority
- It's easy to miss good link opportunities due to so much volume to go through
- You'll have to sift through the results to find meaningful opportunities
- This tactic will help you play link catch up, not introduce new opportunities to outpace your competition
- As a non-SEO, you may have difficulty determining the value of a link or how to go about getting it
Step 4 – Rinse and repeat with other competitors and key search terms
So there you have it, a quick and easy way to find relevant backlinks for your website. Once you do this for one competitor, try it on others, and try out different search terms. This should keep you busy for awhile when it comes to finding link opportunities. This is a good start for the DIY local business owner to get started with building links, though you'll probably have to do a bit more than this to become the “top position snatcher” in your market. Good luck, if you have any questions…..contact me here!
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