What Is Remarketing and How Does It Work?

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How Remarketing Work

Heard of remarketing as a marketing tool but not sure how it works? Remarketing can be a very effective advertising tool and something that can help give you more bang for your buck across all your marketing efforts. What is Remarketing? Remarketing (also called retargeting) is when you continue to market to one of your website visitors after they have … Read More

5 Things Mortgage Brokers Can Do To Generate Leads Online

GaryInternet Marketing

Mortgage Broker Lead Generation

Online lead generation for mortgage brokers is hard.  Between the banks, mega-affiliate sites like Lending Tree and thousands upon thousands of competing mortgage companies, it’s no wonder most mortgage brokers can’t find success when it comes to online lead generation. Many mortgage brokers resort to buying their leads from online lead gen sites, typically paying between $50-150 per lead.  And … Read More

The 7 Best Places To Advertise Your Business Online

GaryInternet Marketing

7 Best Places Advertise Online

As a small business owner, do you feel like you’re constantly wasting your marketing dollars? Join the club. Although print advertising, direct mail, tv and radio still have some relevance for some industries, for many, it’s a giant waste of time and money.  Consumer attention span is getting shorter, coupled with an ever increasing amount of advertising, you can see … Read More

The Small Business Owners Guide to E-Commerce

GaryInternet Marketing, Operations


There’s a whole world of commerce  happening outside of your local brick and mortar store.  People that live right around the corner from your location are buying the same product that’s sitting on your shelf from a person half way around the world.  Why?  Because they can. Welcome to the world of E-Commerce. People just love to buy stuff online, … Read More

How Do I Get Traffic To My Website?

GaryInternet Marketing

Good Question.  If you’re a new business or one that’s just starting to focus on online marketing, this is a good question to get you started in the brainstorming process so you can decide which marketing channels will work best for you. You probably shouldn’t try to do everything, but focus your efforts on just a few and expand as … Read More

Does Facebook Advertising Work For Small Business?

GaryInternet Marketing

Does advertising on Facebook really work? Yes and no.  For most small businesses, probably more on the “no” side.  That is, unless you really know what you are doing when it comes to creating an effective advertising campaign. I had 6 people email me last week asking if advertising on Facebook was a waste of time.  I thought it would … Read More

5 Must Have Landing Page Elements

GaryInternet Marketing

What is a landing page? That’s a question I get a lot, from business owners and even some marketers.  A landing page is simply the page a person “lands on” when they arrive to your website. This landing page can be a page on your existing website or on a standalone website. When marketers talk about landing pages, we usually … Read More

5 Mistakes That Kill Website Conversions

GaryInternet Marketing

Your website sucks. Ok, maybe it doesn’t totally suck, but from a conversion standpoint it does. Most business owners dream of a website that drives sales, either on their website or in their stores.  Unfortunately the majority of business owners are left with a website that acts as more of an online brochure than a sales machine. Why is that? … Read More

How To Get More Online Customer Reviews

GaryInternet Marketing, Marketing

Nothing eases your concerns about purchasing from a new business than reading real life customer reviews of that company. Amazon.com built a multi-billion dollar company off of the concept.  Social proof is key when it comes to tipping prospective customers into actual paying customers.  It’s nice when loyal customers take it upon themselves to leave you a glowing online review, but did … Read More