Why Conversion Optimization will help your Business Grow

GaryInternet Marketing

Conversion Optimization For Business Growth

When you’re looking at your business’ website statistics, the first thing you’re probably interested in is the amount of traffic you’re getting.  How many hits?  How many repeat visitors?  How many minutes are they spending on the site?  You check these stats because you want to know what’s successful and what needs work.   Your site’s conversion rate is even … Read More

How Much Should I Spend For SEO?

GaryInternet Marketing, SEO

How Much Does SEO Cost

How much does SEO cost?  That’s the first question that comes to mind for people considering hiring for an SEO campaign. The problem is that when you start searching online or start calling SEO agencies, pricing is all over the map.  A company in India will quote you $150 a month and promise you the moon while an SEO agency … Read More

The Business Owners Guide To Local SEO

GaryInternet Marketing

Local SEO in Easy Steps

According to a recent study by BIA/Kelsey, nearly all consumers (97 percent) now go online when researching products or services in their local area. The question is if they search for what you sell, will they find you? You can’t be in the running if you aren’t in the race.  And the local SEO market is a pretty big race. With … Read More

How To Develop a Digital Marketing Strategy For Your Business

GaryInternet Marketing

Digital Marketing Strategy for Business

Do you have a digital marketing strategy in place for your business or are you still trying to figure out how to make this whole online marketing thing work? A digital marketing strategy is more than being active on social media or running Facebook ads, it’s about creating a layered and comprehensive online marketing strategy suited for your business that … Read More

10 Reasons Online Marketing Is Smarter Than Traditional Marketing

GaryInternet Marketing, Marketing

Online Marketing Outperforms Traditional Marketing

Is traditional marketing dead?  Sort of. There will always be a place for traditional marketing such as direct mailers, newspaper ads, etc……but using traditional marketing as your only source of marketing is as dead as the companies that continue to stubbornly refuse to embrace the internet. It’s like being alive in 1925 and still thinking automobiles are just a fad. … Read More

A Guide To Marketing Automation for Small Business

GaryInternet Marketing

Guide to Marketing Automation for Small Business

Do you ever wish you could know, besides a "gut feeling", that your marketing efforts are working? Are you failing to connect the dots between your marketing campaigns and company revenue?You're not alone.Trying to track revenue all the way back to the lead source is very difficult, even for businesses that pay close attention to their analytics. Somewhere along the … Read More

How To Do B2B Online Marketing The Right Way

GaryInternet Marketing, Online Advertising

How To Do BtoB Marketing The Right Way

BtoB online marketing is much different than BtoC marketing.  While online marketing today allows you to reach a broad (but still targeted) audience at a cost effective price, BtoB marketing still takes targeted prospecting in order to reach your ideal audience.  While most online ad platforms like Google Adwords and Facebook advertising offer a wide range of targeting options, they … Read More

5 Website Metrics That Matter For Your Business

GaryInternet Marketing

Important Website Metrics For Business

Are you tracking what’s happening on your website?  If you own a business and you don’t know what’s happening on your website, a big fat shame on you. Your physical location may only see a few hundred people a month walking through its doors, but your website may be getting several thousand visitors a month.  Don’t you think it’s important … Read More