10 Reasons Online Marketing Is Smarter Than Traditional Marketing

GaryInternet Marketing, Marketing

Online Marketing Outperforms Traditional Marketing

Is traditional marketing dead?  Sort of. There will always be a place for traditional marketing such as direct mailers, newspaper ads, etc……but using traditional marketing as your only source of marketing is as dead as the companies that continue to stubbornly refuse to embrace the internet. It’s like being alive in 1925 and still thinking automobiles are just a fad. … Read More

A Guide To Marketing Automation for Small Business

GaryInternet Marketing

Guide to Marketing Automation for Small Business

Do you ever wish you could know, besides a "gut feeling", that your marketing efforts are working? Are you failing to connect the dots between your marketing campaigns and company revenue?You're not alone.Trying to track revenue all the way back to the lead source is very difficult, even for businesses that pay close attention to their analytics. Somewhere along the … Read More

How To Do B2B Online Marketing The Right Way

GaryInternet Marketing, Online Advertising

How To Do BtoB Marketing The Right Way

BtoB online marketing is much different than BtoC marketing.  While online marketing today allows you to reach a broad (but still targeted) audience at a cost effective price, BtoB marketing still takes targeted prospecting in order to reach your ideal audience.  While most online ad platforms like Google Adwords and Facebook advertising offer a wide range of targeting options, they … Read More

5 Website Metrics That Matter For Your Business

GaryInternet Marketing

Important Website Metrics For Business

Are you tracking what’s happening on your website?  If you own a business and you don’t know what’s happening on your website, a big fat shame on you. Your physical location may only see a few hundred people a month walking through its doors, but your website may be getting several thousand visitors a month.  Don’t you think it’s important … Read More

What Is Remarketing and How Does It Work?

GaryInternet Marketing

How Remarketing Work

Heard of remarketing as a marketing tool but not sure how it works? Remarketing can be a very effective advertising tool and something that can help give you more bang for your buck across all your marketing efforts. What is Remarketing? Remarketing (also called retargeting) is when you continue to market to one of your website visitors after they have … Read More

5 Things Mortgage Brokers Can Do To Generate Leads Online

GaryInternet Marketing

Mortgage Broker Lead Generation

Online lead generation for mortgage brokers is hard.  Between the banks, mega-affiliate sites like Lending Tree and thousands upon thousands of competing mortgage companies, it’s no wonder most mortgage brokers can’t find success when it comes to online lead generation. Many mortgage brokers resort to buying their leads from online lead gen sites, typically paying between $50-150 per lead.  And … Read More

The 7 Best Places To Advertise Your Business Online

GaryInternet Marketing

7 Best Places Advertise Online

As a small business owner, do you feel like you’re constantly wasting your marketing dollars? Join the club. Although print advertising, direct mail, tv and radio still have some relevance for some industries, for many, it’s a giant waste of time and money.  Consumer attention span is getting shorter, coupled with an ever increasing amount of advertising, you can see … Read More

The Small Business Owners Guide to E-Commerce

GaryInternet Marketing, Operations


There’s a whole world of commerce  happening outside of your local brick and mortar store.  People that live right around the corner from your location are buying the same product that’s sitting on your shelf from a person half way around the world.  Why?  Because they can. Welcome to the world of E-Commerce. People just love to buy stuff online, … Read More

How Do I Get Traffic To My Website?

GaryInternet Marketing

Good Question.  If you’re a new business or one that’s just starting to focus on online marketing, this is a good question to get you started in the brainstorming process so you can decide which marketing channels will work best for you. You probably shouldn’t try to do everything, but focus your efforts on just a few and expand as … Read More

Does Facebook Advertising Work For Small Business?

GaryInternet Marketing

Does advertising on Facebook really work? Yes and no.  For most small businesses, probably more on the “no” side.  That is, unless you really know what you are doing when it comes to creating an effective advertising campaign. I had 6 people email me last week asking if advertising on Facebook was a waste of time.  I thought it would … Read More