10 Reasons Online Marketing Is Smarter Than Traditional Marketing

GaryInternet Marketing, Marketing

Online Marketing Outperforms Traditional Marketing

Is traditional marketing dead?  Sort of. There will always be a place for traditional marketing such as direct mailers, newspaper ads, etc……but using traditional marketing as your only source of marketing is as dead as the companies that continue to stubbornly refuse to embrace the internet. It’s like being alive in 1925 and still thinking automobiles are just a fad. … Read More

Five Steps to Conducting Great Marketing Research for Your Small Business

GaryMarketing

Small Business Market Research

We all know that conducting market research is crucial to a strong, well thought-out business and marketing plan, but with the plethora of information out there it’s tough to establish where to start and what to look for. Luckily, the marketing research process can be broken down into five simple and manageable steps: Define the Problem and Establish your Research … Read More

An Annual Marketing Timeline For Your Business [Free Download]

GaryMarketing

Annual Marketing Tiemline Excel Download Free

Creating a marketing plan for your small business is a must. Unfortunately most business owners go year after year without a formal marketing plan.  Each week they make “gut decisions” on how to market their business, and most experience poor results.  This sort of reactive marketing opens you up to poor decision making, deceptive sales practices from friendly ad salespeople … Read More

5 Ways To Connect With Your Customers

GaryMarketing

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Do you give your customers a reason to connect with your business, to get excited about your business? Every business wants to have loyal and engaged customers, people who will buy from you simply because they love you and your business.  In order to do this, you need to give them a reason to feel this way. Some businesses wish … Read More

6 Ways To Sell Your Products Beyond Your Store Front

GaryMarketing

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Running a business, especially one with a traditional store front is a lot of work.  Your overhead is high, you have to maintain your store, as well as physically man it during operating hours. The other thing is that there is only one place where people can buy your stuff…..at your store. But what if people want to buy from … Read More

The Secret Formula for Crafting Click Worthy Email Subject Lines

GaryMarketing

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If you’re struggling with email subject lines – and who isn’t – here are a few tips to create ones that will entice recipients to open your email, read it and most importantly, act on it. The secret formula for subject lines has three ingredients: Define a clear, simple objective for your email Align subject line, email content and landing … Read More

You Can’t Automate Your Customer Relationships

GaryMarketing, Operations

An acquaintance of mine called me last week for some advice. Usually when someone asks you for advice, all they really want is for you to confirm to them what they have already decided on. This friend is in the insurance industry and wanted to know what technologies she can use to create stronger relationships with her best clients.  She … Read More

Using The Principals Of Persuasion For Your Business

GaryMarketing

How persuasive are you? Are you the type of business owner who can turn a random passer-by into a loyal customer with a 5 minute conversation, or do you struggle to effectively  convince potential customers to give you a try? Robert Cialdini, author of the bestselling book, Influence: The Psychology of Persuasion writes about 6 key principals of human behavior that can help … Read More

How To Earn More Referrals Every Month

GaryMarketing

Referrals are your best source of business.  They come with recommendation in hand, looking to do business with you based on the advice of someone they (hopefully) know and trust.  A wonderful source of business. Many professional services industries, like real estate agents and accountants,  live off of referrals from current and past clients. But what happens when you’re not … Read More

It’s Not About Price, It’s About Value

GaryMarketing, Operations

“How much?” As a business owner, you’ve heard this phrase hundreds, if not thousands of times from potential customers. How do you usually respond to this question?  Before you answer, you should first understand what that potential customer is really asking you. When they ask “How much”, what they are really asking you is “What will I gain if I … Read More