6 Ways To Create A Website For Users & For Search Engines

Creating websites is a challenge. Even for those that have knowledge of the technical industry, they have to deal with the fact that there are over 300 million websites online; huge competition. Standing out from the crowd is something that needs to happen in order for a website to be successful.

 

For most online businesses, SEO (Search Engine Optimization) is the key to their success. Some search terms generate thousands of searches every single month. Having the ability to rank for those terms can help to boost a business dramatically.
Here are some things to consider…

 

Video content

Video content can have a huge impact on a visitor. The problem is, most search engines have no real way to index this content. They can’t scan the video for relevance and they can’t track the user’s response to that video. For that reason, a video alone is not going to rank in search engines.

 

Most companies will accompany a video with a 2-300 word description, or they will include the transcript of the video on the page. This content will include keywords and search engines will find relevance to the topic, helping it to rank in search engines.

 

Meta descriptions

Many people misunderstand SEO. They visit top SEO blogs and realize that their meta description has no value in terms of helping their site rank in search engines; they leave it out.

 

How are potential visitors going to know that you have products at the lowest prices, or that you offer the best information on the internet? Every action is a result of a call-to-action. You need to persuade potential visitors that your content is worth reading and this is where writing a great meta description really comes in.

 

Titles

SEO is not just about ranking higher in search engine rankings. When you eventually get the rankings that your website needs, you need to convert impressions into views. Imagine you are a user looking for a post on “The easiest cake to bake”. You are going to skim read the top 10 results that appear.

 

You are generally going to look at the URL, description, but it is the title that is likely to catch your eye. A “5 Step Guide To Bake A Cake in 30 Minutes” is likely to catch their eye.

 

If you have a snappy title that manages to explain what the article will provide, then you will be on to a winner. Your impression: visitor ratio will increase dramatically, meaning that you don’t just rank in search engines, but you are maximizing the value of those rankings.

 

Page URLs

Some quick research will prove that page friendly URLs are going to rank much better than numbered URLs. For instance, if you are trying to rank for “Football”, then having yoursite.com/football is going to be much better than yoursite.com/blog/686.

 

Search engines use a range of factors to determine the relevancy of pages and this is one of them. So, when you create a page or post, make sure you incorporate URLs that are closely related to the title and keywords.

 

301 redirects

Maybe you have changed the page structure of your website? Perhaps you have realized that you need to incorporate page friendly URLs into your website? The problem is you have links, giving your site great SEO value, to the old URLs. Not a problem!

 

All you need to do is set up a 301 redirect. This is a permanent redirect which will pass on all the link juice that the previous page has. As soon as a search engine crawls the sitemap, the link juice will be passed on.

 

Sitemaps

If you want to rank in search engines, the search engine needs to see a blueprint of your website. It will regularly crawl this blueprint to make updates in search engine listings. This blueprint is the site map. You need to make sure that you have an up to date sitemap that allows search engines to crawl. You can submit a sitemap manually, but if it is easy to access, then search engines should pick it up automatically.

 

Conclusion

The list goes on. Whilst the majority of SEO results are based on technical aspects, some are not. Remember that SEO is not just the art of ranking in a search engine; it is also the art of converting impressions into visitors and those visitors into paying customers.

 

Grant works at Vibe Tech Media. They offer content packages, including blog posting services. Click here to find out more. 

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Gary

CEO at 3Bug Media
Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market. His blog is read by over 15 thousand small business owners a month and has been featured in the N.Y. Times Small Business, Business Insider and Yahoo Small Business.
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